Vintage - The Gruen Curvex Watch

 The Gruen Curvex is one of Gruen’s most iconic and innovative watches, introduced in 1935 and celebrated as the first wristwatch designed to truly follow the natural curve of the wrist. Its most distinctive feature was its curved movement, not just a curved case — a major technical achievement that allowed the watch to remain slim and elegant while fitting comfortably. The design also allowed for a longer movement inside the case, improving accuracy.

The Curvex became hugely popular during the Art Deco era, admired for its sleek rectangular cases, elongated dials, and luxurious styling. It was marketed as both a fashion-forward accessory and a precision instrument, appealing to businessmen, style-conscious men, and even Hollywood stars. Today, the Gruen Curvex is a highly sought-after collectible, especially early models with original curved movements and unpolished cases, as they represent a high point in American watch design and ingenuity.