Lorus Seiko Watches

 

Lorus Watches

Lorus is a watch brand owned by Seiko Watch Corporation and is known for producing affordable, reliable quartz and mechanical watches. The brand was created as part of Seiko's international expansion into accessible watches.

Lorus History

  • Brand: Lorus
  • Parent company: Seiko Watch Corporation
  • Established: 1982
  • Country of origin: Japan
  • Headquarters/Seiko connection: Japan
  • Main market: Europe and international markets
  • Positioning: Affordable, everyday watches

Lorus was introduced in 1982, following Seiko's strategy of offering different watch brands at different price levels. While Seiko occupied a broad range of the market, Lorus was positioned toward consumers looking for an inexpensive but dependable watch.

 What Lorus Makes

Lorus has produced several types of watches:

  • Quartz watches
  • Digital watches
  • Analog watches
  • Chronographs
  • Alarm watches
  • Diver-style watches
  • Field watches
  • Children's watches
  • Mechanical/automatic models

Many Lorus watches use Seiko-developed movements, which is one reason vintage and modern Lorus watches can be interesting to collectors.


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